Similarweb

Similarweb's digital suite of competitor analysis tools is designed to empower businesses with the data they need to strategically position themselves and grow market share in highly competitive markets. These tools are particularly effective for digital marketers SEO specialists, and PPC managers who require detailed insights into competitor's traffic, keyword research, marketing strategies, and audience behavior.

The platform offers comprehensive data that covers various aspects of companies' digital presence such as website traffic, engagement metrics, audience demographics, organic pages reports, backlink analysis, and sources of traffic and sources of traffic which includes organic and paid searches, social media, referrals, and direct visits. It also helps surface keywords, traffic, and ads being created by competitors, or opportunities that are high-performing but not being used. This makes it invaluable for businesses aiming to understand their competitive landscape and refine their marketing strategies accordingly.