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Best 10 Email Marketing Platforms

A research done by Adobe concluded that people on average spend at least five hours per day on their emails. It’s also clear that a lot of people prefer to use emails to communicate with their brands. In this article, you will learn which top 10 email marketing platforms can benefit your business.

Last Updated December 2022

HubSpot banner
  • Target users - All online enthusiasts
  • Main preferences - search engine optimization, generating leads, target marketing.
  • Costs - Free

Hub Spot is a simple and free marketing solution that has useful tools for online business. The site covers various features that align with various needs among users, including marketing, customer service, and relationship management. Many companies and individuals prefer the site because of its versatility and simple fit to their different needs. The solution is also up to the task and relevant with the currently ongoing changes in marketing that are necessary to consider and include through its tools for use.

The solution is also effective, especially in guiding marketers and helping them to use its solutions. Some items are common with online marketing, including the common developments on social media. It is easy to incorporate the different capabilities and especially augment social media as part of the marketing tools that are accessible and easy to monitor through the platform.

Pros

Cons

HubSpot logo
Get Response banner
  • Rates - Starting at $10.50per month
  • Free Trial - 30 days
  • Email marketing feature - Welcome emails, thank you emails

Get Response is not an ordinary marketing service because it has great features to enable your teams to gain vast profits. They have great and unique features such as IP address, full customer retention management software, and webinar hosting. As you go higher in pricing, Get Response offers more and incredible services. They can also assist their customers with transaction email.

Pros

Cons

Get Response logo
Benchmark banner
  • Rates - Starting at $11.89per month
  • Free Trial - Free plan
  • Email marketing feature - Behavior-based email follow-up

Benchmark is a great platform for email marketing because it offers both free and paid plans. The free plan contains customized sign-up forms and an automation list. If you require more features, then you should upgrade to a paid account. The Benchmark gives you a chance to pay for what you need and choose the number of subscribers.

Benchmark is the only platform that when you start, you won’t stop because it’s very user-friendly. The editors are just a dream because you have to drag and drop. It has incredible automation for welcome emails and follow-up series. The platform can also track users, thus encouraging them to purchase and pushing the sales curve high.

Pros

Cons

Benchmark logo
ActiveCampaign banner
  • Rates - Starting at $9 per month
  • Free Trial - 14 day
  • Email marketing feature - Automation maps, split automation

ActiveCampaign appears to be less popular than other email marketing platforms, but it offers very good results. One good thing about it is that it has a drag and drop editor that allows you to edit everything in your email to achieve perfection.

The features of ActiveCampaign are very good, and they include triggered emails, broadcast emails, and targeted emails. Email funnel helps to automate the process of turning leads to actual customers. It also has an autoresponder which ensures that you are always intact with your customers. It also has good features like an email scheduler, enabling you to keep track of occasions and birthdays.

Pros

Cons

ActiveCampaign logo
MailChimp banner
  • Rates - Starting at $9.99per month
  • Free Trial - Free account
  • Email marketing feature - Single-step automation for welcome emails

Mailchimp is considered the best in email marketing by many people. It comprises all features making it easier to send and track email campaigns.

They have CRM, which enables them to keep tabs with their leads and customers, allowing them to collect data and offer valuable insights on the market.

Pros

Cons

MailChimp logo
SendinBlue banner
  • Rates - Starting at $25per month
  • Free Trial - Free account
  • Email marketing feature - Marketing automation workflows

SendinBlue majors its work on efficiency, smart automation, and personalization of email marketing campaigns. This service provides you with the tool to manage your campaigns from the start until you finish. You can start with a professional template or start your own from scratch.

Pros

Cons

SendinBlue logo
Constant Contact banner
  • Rates - Starting at $20per month
  • Free Trial - First month free
  • Email marketing feature - Plan marketing calendar

When it comes to email marketing services, the constant contract is one of the best in the industry. Its plan is quite affordable since it starts at $20 a month. It has reasonable pricing and comes with good features such as an Ecommerce option, customized templates, and WooCommerce integration.

The constant contract allows you to import your contacts very fast and. It is very helpful in marketing since it incorporates all the social media platforms such as Instagram and Facebook. It is also comprised of google ads, which plays a vital role when it comes to marketing.

Pros

Cons

Constant Contact logo
Oracle Bronto banner
  • Rates - Contact vendor for customized pricing
  • Free Trial - None
  • Email marketing feature - Dynamic workflows, behavioral automation

Oracle has a great email marketing automation software that fixes almost everything. It contains cloud-based software which helps to increase revenue, conversion, and customer engagement. The platform is smooth and effective, as you would expect from all the Oracle products. It also contains several features that make marketing faster, transparent and effective.

Bronto works like ecommerce, meaning that you are not limited in any manner. You will also find an editor for drag and drop to create a customized look. The one advantage about Bronto is that it contains unique features like cart recovery emails, browser recovery, and recommendations which are implemented which coding is required.

Pros

Cons

Oracle Bronto logo
AWeber banner
  • Rates - Starting at $19per month
  • Free Trial - 30 days
  • Email marketing feature - Tagging, automated email sequences

AWeber is one of the top email marketing services. It has great features such as responsive emails design, split testing, and autoresponders. It also contains more than 700 beautiful templates which one can choose from. With Aweber, it’s possible to customize the drop and drag editor, which is already built-in. Its marketing features are so great since they can enable you to leverage your marketing campaigns.

The customer support in AWeber is very user-friendly since there is a 24/7 live chat whose main purpose is to answer the DIYs questions to their customers. They also offer their customers a 30 day free trial with an affordable option of every budget.

Pros

Cons

AWeber logo
VerticalResponse banner
  • Rates - Starting at $11per month
  • Free Trial - 60 days
  • Email marketing feature - Social posts, several automated email series

For the last 20 years, VerticalResponse has been helping firms to maximize and manage their email campaigns. They have used surveys, email campaigns, pages, and social posts to optimize their marketing efforts. VerticalResponse ensures success in your hands by ensuring that autoresponders and automated email series are in place.

With even the most basic account, VerticalResponse does not limit the number of emails you can send. They use HTML editors for Facebook and Twitter to create great and personalized emails. With over 1.4 million customers, it's safe to say that this platform is not a joke.

Pros

Cons

VerticalResponse logo
ActiveTrail banner
  • Rates - Starting at $7per month
  • Free Trial - 30 days

Email marketing feature - Triggers, behavioral response series

ActiveTrail is a cloud-based email marketing software with branches all over the world. There are billions of emails being sent daily, and ActiveTrail plays the role of one shop stop. This is because it has customized designs and superior deliverability rates across the board. This makes customers' first choice because it contains everything that you could wish for in the email.

What is impressive about ActiveTrail is that it has covered almost everything from email personalization to birthdays; everything is included. This platform is keen to ensure that you get more out of your marketing, thus converting the chances you missed earlier.

Pros

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ActiveTrail logo
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