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Best Email Marketing Platforms

A research done by Adobe concluded that people on average spend at least five hours per day on their emails. It’s also clear that a lot of people prefer to use emails to communicate with their brands. In this article, you will learn which top 10 email marketing platforms can benefit your business.

Last Updated April 2024

Constant Contact banner
  • Best For - Small businesses wanting user-friendly email marketing software with customizable templates
  • Rating - 4.2/5

When it comes to email marketing services, the constant contract is one of the best in the industry. Its plan is quite affordable since it starts at $20 a month. It has reasonable pricing and comes with good features such as an Ecommerce option, customized templates, and WooCommerce integration.

The constant contract allows you to import your contacts very fast and. It is very helpful in marketing since it incorporates all the social media platforms such as Instagram and Facebook. It is also comprised of google ads, which plays a vital role when it comes to marketing.

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Constant Contact logo
Omnisend banner
  • Best For - E-commerce & businesses desiring a marketing automation platform with rich free plans for email and SMS marketing
  • Rating - 5/5

Omnisend powerful platform offers a wide range of features and functionalities designed to enhance your email campaigns and drive better engagement, earning it high praise and a rating of 4.5 out of 5.

Omnisend is a powerful email marketing solution that offers multi-channel automation, pre-built workflows and templates, behavioral segmentation, and A/B testing capabilities. While there may be limitations in CRM integrations and a learning curve for beginners, the overall functionality and features of Omnisend make it a leading choice for optimizing your email marketing campaigns. Evaluate your business needs, budget, and long-term goals to determine if Omnisend is the right fit for your email marketing strategy.

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Omnisend logo
Campaigner banner
  • Best For - Companies of a reasonable size willing to expand their use of email.marketing campaigns.
  • Rating - 5/5

Unlike its rivals, Campaigner provides features like in-depth automated processes and autoresponders. Using these capabilities, you can personalize your emails and set up automated email triggers depending on a date or an action. For example, you may like to notify your subscribers on their birthday or as soon as they sign up via email. These alerts benefit enterprises with many contacts that must be followed up on.

Connecting your email marketing with your social media profiles is another feature offered by Campaigner. You may encourage clients to follow your business on social media by embedding its feed within emails. The drag-and- drop editor included in Campaigner makes incorporating the platform into your routine simple. Over 900 pre-made email layouts are available, waiting to be personalized with your company's colors, graphics, and logo. The platform is also user-friendly, with all its features conveniently located in a row of drop- down menus at the top of the screen.

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Campaigner logo
ActiveCampaign banner
  • Best For - Companies desiring advanced automation and CRM integration in their email marketing campaigns
  • Rating - 4.5/5

ActiveCampaign appears to be less popular than other email marketing platforms, but it offers very good results. One good thing about it is that it has a drag and drop editor that allows you to edit everything in your email to achieve perfection.

The features of ActiveCampaign are very good, and they include triggered emails, broadcast emails, and targeted emails. Email funnel helps to automate the process of turning leads to actual customers. It also has an autoresponder which ensures that you are always intact with your customers. It also has good features like an email scheduler, enabling you to keep track of occasions and birthdays.

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ActiveCampaign logo
Benchmark banner
  • Best For - Marketers looking for an easy-to-use email marketing solution with responsive email templates
  • Rating - 4.3/5

Benchmark is a great platform for email marketing because it offers both free and paid plans. The free plan contains customized sign-up forms and an automation list. If you require more features, then you should upgrade to a paid account. The Benchmark gives you a chance to pay for what you need and choose the number of subscribers.

Benchmark is the only platform that when you start, you won’t stop because it’s very user-friendly. The editors are just a dream because you have to drag and drop. It has incredible automation for welcome emails and follow-up series. The platform can also track users, thus encouraging them to purchase and pushing the sales curve high.

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Benchmark logo
Oracle Bronto banner
  • Best For - E-commerce businesses requiring a comprehensive email marketing platform with automation
  • Rating - 4.1/5

Oracle has a great email marketing automation software that fixes almost everything. It contains cloud-based software which helps to increase revenue, conversion, and customer engagement. The platform is smooth and effective, as you would expect from all the Oracle products. It also contains several features that make marketing faster, transparent and effective.

Bronto works like ecommerce, meaning that you are not limited in any manner. You will also find an editor for drag and drop to create a customized look. The one advantage about Bronto is that it contains unique features like cart recovery emails, browser recovery, and recommendations which are implemented which coding is required.

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Oracle Bronto logo
VerticalResponse banner
  • Best For - Small businesses seeking an easy-to-use email marketing solution with customizable templates
  • Rating - 4.0/5

For the last 20 years, VerticalResponse has been helping firms to maximize and manage their email campaigns. They have used surveys, email campaigns, pages, and social posts to optimize their marketing efforts. VerticalResponse ensures success in your hands by ensuring that autoresponders and automated email series are in place.

With even the most basic account, VerticalResponse does not limit the number of emails you can send. They use HTML editors for Facebook and Twitter to create great and personalized emails. With over 1.4 million customers, it's safe to say that this platform is not a joke.

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VerticalResponse logo
ActiveTrail banner
  • Best For - Marketers looking for a comprehensive email marketing platform with automation and SMS capabilities
  • Rating - 4.2/5

Email marketing feature - Triggers, behavioral response series

ActiveTrail is a cloud-based email marketing software with branches all over the world. There are billions of emails being sent daily, and ActiveTrail plays the role of one shop stop. This is because it has customized designs and superior deliverability rates across the board. This makes customers' first choice because it contains everything that you could wish for in the email.

What is impressive about ActiveTrail is that it has covered almost everything from email personalization to birthdays; everything is included. This platform is keen to ensure that you get more out of your marketing, thus converting the chances you missed earlier.

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ActiveTrail logo
HubSpot banner
  • Best For - Businesses wanting an all-in-one marketing platform with email marketing features and CRM integration
  • Rating - 4.3/5

Hub Spot is a simple and free marketing solution that has useful tools for online business. The site covers various features that align with various needs among users, including marketing, customer service, and relationship management. Many companies and individuals prefer the site because of its versatility and simple fit to their different needs. The solution is also up to the task and relevant with the currently ongoing changes in marketing that are necessary to consider and include through its tools for use.

The solution is also effective, especially in guiding marketers and helping them to use its solutions. Some items are common with online marketing, including the common developments on social media. It is easy to incorporate the different capabilities and especially augment social media as part of the marketing tools that are accessible and easy to monitor through the platform.

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HubSpot logo
Brevo banner
  • Best For - Companies needing a user-friendly email marketing platform with automation and A/B testing
  • Rating - 4.2/5

Brevo is a reliable choice that delivers exceptional results of email marketing. This robust platform offers a wide array of features and functionalities designed to optimize your email campaigns and drive engagement, earning it high praise and a rating of 4.4 out of 5.

Overall, Brevo is a powerful email marketing platform that offers an intuitive interface, advanced segmentation capabilities, automation and workflow features, and detailed analytics. While pricing considerations and a slight learning curve may be factors to consider, the overall functionality and features of Brevo make it an excellent choice for businesses seeking a comprehensive email marketing solution. Evaluate your marketing needs, budget, and long-term goals to determine if Brevo is the right fit for your organization.

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Brevo logo
Maropost banner
  • Best For - Enterprises and e-commerce businesses seeking a scalable email marketing solution with AI capabilities
  • Rating - 4.4/5

When it comes to email marketing, Maropost is a trusted and innovative platform that delivers outstanding results. With its extensive features and advanced functionalities, it has earned high praise and a rating of 4.5 out of 5.

Maropost is a powerful email marketing platform that offers advanced automation capabilities, sophisticated segmentation, dynamic content creation, and comprehensive analytics. While pricing considerations and a slight learning curve may be factors to consider, the overall functionality and features of Maropost make it an excellent choice for businesses seeking a scalable and results-driven email marketing solution. Assess your marketing needs, budget, and long-term goals to determine if Maropost is the right fit for your organization.

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Maropost logo
Get Response banner
  • Best For - Businesses seeking a versatile email marketing platform with automation and e-commerce capabilities
  • Rating - 4.4/5.

Get Response is not an ordinary marketing service because it has great features to enable your teams to gain vast profits. They have great and unique features such as IP address, full customer retention management software, and webinar hosting. As you go higher in pricing, Get Response offers more and incredible services. They can also assist their customers with transaction email.

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Get Response logo
AWeber banner
  • Best For - Small businesses and entrepreneurs seeking a reliable and easy-to-use email marketing tool
  • Rating - 4.4/5

AWeber is one of the top email marketing services. It has great features such as responsive emails design, split testing, and autoresponders. It also contains more than 700 beautiful templates which one can choose from. With Aweber, it’s possible to customize the drop and drag editor, which is already built-in. Its marketing features are so great since they can enable you to leverage your marketing campaigns.

The customer support in AWeber is very user-friendly since there is a 24/7 live chat whose main purpose is to answer the DIYs questions to their customers. They also offer their customers a 30 day free trial with an affordable option of every budget.

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AWeber logo
CakeMail banner
  • Best For - Small businesses and agencies requiring a white-label email marketing solution with reporting
  • Rating - 4.1/5

If you're in need of a reliable and efficient email marketing platform, CakeMail is an excellent choice. This powerful software offers a wide range of features and functionalities designed to enhance your email campaigns and drive results, earning it high praise and a rating of 4.5 out of 5.

CakeMail is a powerful email marketing platform that offers an intuitive interface, customization options, advanced automation capabilities, and comprehensive performance tracking. While pricing considerations and the learning curve may be factors to consider, the overall functionality and features of CakeMail make it an excellent choice for businesses seeking effective email marketing solutions. Evaluate your marketing needs, budget, and long-term goals to determine if CakeMail is the right fit for your organization.

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CakeMail logo
Moosend banner
  • Best For - Marketers looking for an affordable email marketing platform with automation and analytics
  • Rating - 4.0/5

Moosend is an excellent choice for effective email marketing. This powerful platform offers a wide range of features and functionalities designed to enhance your email campaigns and drive engagement, earning it high praise and a rating of 4.5 out of 5.

Moosend is a powerful email marketing platform that offers a user-friendly interface, automation capabilities, advanced personalization options, and comprehensive analytics. While pricing considerations and limited availability of advanced features may be factors to consider, the overall functionality and features of Moosend make it an excellent choice for businesses seeking an effective email marketing solution. Evaluate your marketing needs, budget, and long-term goals to determine if Moosend is the right fit for your organization.

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Moosend logo
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