Co. by Colgate

Co. by Colgate is a whitening kit that contains an LED-powered light with a whitening wand. You can use it with accompanying products like mouthwash and toothpaste to remove stains and whiten the teeth. The products are used as everyday oral care products to eliminate the need to feel that whitening the teeth is separate from daily oral care.

The products range from $8 to $129. Co. has taken a unique stance by using referral discounts to gain users. It also has a great social media presence and fights cyberbullying, which has led to users who have brand loyalty. Co. is everything that today's younger generation could ask for in their oral care and whitening routine.